About Me
Welcome to Elmer Marketing, my vibrant Agency designed to offer valuable Marketing support and networking opportunities
in Toys and Games, Nursery and Gift.
With a 23 year career in Toys and Licensing, I am a motivated Marketeer with excellent organisational, communication and interpersonal skills, a keen eye for detail and a passion for brand management, event planning, Trade and Consumer PR and the written word.
I pride myself on my commitment to building rewarding relationships with Clients, Customers, Suppliers, Agencies, Press and Colleagues to ensure the smooth running of all aspects of Project Management, delivered on time and within budget.
I launched Elmer Marketing in May 2018 and I have supported a variety of Toy, Gift and Licensing companies over the last 6 years across a number of interesting, fun and creative projects and launches. I am delighted to currently be managing the Marketing and PR for my long standing clients Tactic Games UK on children's, family and outdoor games and Dreamtex Limited on award-winning licensed homewares. Both companies have been working with me since 2019. I have also recently joined toys2market to provide marketing and media support for brands including small foot, Bontempi and Multiprint in the UK.
Licensing Career
After graduating from Bournemouth University with a BA (Hons) Communication degree, I started my Licensing career in 2002 as a Marketing Manager at Gullane Entertainment in Southampton working on classic brands Thomas & Friends, Sooty & Sweep and Fireman Sam.
After a short stint at HIT Entertainment in London following the takeover of Gullane, I then joined Maverick Entertainment to oversee the return of Muffin the Mule and the 60th Anniversary of the first TV children's character. As Marketing Manager, I looked after the launch of the new animated Muffin series on CBeebies and managed the promotion of the Company's DVD and book publishing portfolio, featuring brands such as Fairly Odd Parents, Bananas In Pyjamas and Snailsbury Tales.
Toy Career
In 2006, I joined Corinthian Marketing and worked on the marketing and product development for MicroStars and Ben 10 collectable figures and the In My Pocket toy collections.
In 2010, I joined Bandai UK as Product Manager and re-launched the global phenomenon Tamagotchi. In the additional roles of Media Planner and Toy Fair Organiser, I also managed the Toy launches and advertising campaigns for Brands including Pokemon, Tinga Tinga Tales, Noddy, Harumika, Pinypon and Monchhichi.
Between 2016 and 2018, I was part of the Bladez Toyz team where I headed up the Marketing Department and organised the launch of the award winning Hot Wheels R/C Drone Racerz.
If you are looking for extra Marketing support in your business, need help to launch a brand, or could benefit from an additional pair of safe hands on a particular project during a busy time, then please do get in touch.