Welcome to Elmer Marketing, my vibrant new Agency designed to offer valuable Marketing support and networking opportunities
in my much loved Industry of Toys!
With a 16 year career in Toys and Licensing, I am a motivated and popular Marketeer with excellent organisational, communication and interpersonal skills, a keen eye for detail and a passion for brand management, event planning, Trade and Consumer PR and the written word.
I pride myself on my commitment to building rewarding relationships with Customers, Suppliers, Agencies, Press and Colleagues to ensure the smooth running of all aspects of Project Management, delivered on time and within budget.
I am now looking forward to doing this for my Clients, as Elmer Marketing embarks on supporting existing and new start up Companies and Brands - from the Toy Industry and beyond.
After graduating from Bournemouth University with a BA (Hons) Communication degree, I started my Licensing career in 2002 as a Marketing Manager at Gullane Entertainment in Southampton working on classic brands Thomas & Friends, Sooty & Sweep and Fireman Sam.
After a short stint at HIT Entertainment in London following the takeover of Gullane, I then joined Maverick Entertainment to oversee the return of Muffin the Mule and the 60th Anniversary of the first TV children's character. As Marketing Manager, I looked after the launch of the new animated Muffin series on CBeebies and managed the promotion of the Company's DVD and book publishing portfolio, featuring brands such as Fairly Odd Parents, Bananas In Pyjamas, Snailsbury Tales,
Max & Ruby and 64 Zoo Lane.
In 2006, I joined Corinthian Marketing and worked on the Marketing campaigns for MicroStars and Ben 10 collectable figures and the In My Pocket toy collections - Puppy, Kitty, Jungle, Ocean and Baby.
In 2010, I was appointed Product Manager at Bandai UK and re-launched the global phenomenon Tamagotchi. In the additional roles of Media Planner and Toy Fair Organiser, I also managed the Toy launches and advertising campaigns for Brands including Pokemon, Tinga Tinga Tales, Noddy, Harumika, Pinypon and Monchhichi.
Most recently, I have been part of the dynamic Bladez Toyz team where I headed up the Marketing Department and organised the launch of the award winning Hot Wheels R/C Drone Racerz.